About the client

Lenta

«Lenta» is a Russian hypermarket chain and the leading multi-format grocery and FMCG retailer in Russia. Lenta operates 261 hypermarkets, 246 supermarkets and 2,312 convenience stores with a total selling space of over 2.32 million square meters in more than 650 locations across Russia.

Projects
Project Description
Task
Implementation and development of Marketing and Call-Center modules based on Oracle Siebel CRM
Result
A modern, fast, high performance master system has been implemented

Solutions
  • Realization and development of the Marketing module
  • Development of marketing communications functionality, implementation of new channels and mechanisms
  • Implementation of the «Call-center» module
  • Development of Oracle BI system
  • Support of implementation and integration with SAP MKT
  • Design and development of mass import functionality
  • Integration and development with chat platforms, implementation of a mechanism for processing text appeals
  • Implementation and development of processes for merging duplicates
  • Implementation and development of mass data cleaning and standardization processes
  • Collection and formalization of all existing contact center documents, creation of user-story and business process diagrams
  • Contact center implementation, implementation of text requests
  • Implementation of functionality replacing third-party systems to maintain the concept of «one-stop-shop» for the operator.
  • Design and development of Lenta PRO functionality
Technical support and maintenance of Oracle Siebel CRM
500+
users
project duration
10
years+
Implemented over 150 threads of synchronous and asynchronous integration
start of the project
2014
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